The following are the most frequently asked questions about The p.i.n.k. Spirits Company and p.i.n.k. vodka. Should you have additional questions, please email them to Garnett Black, Director of Special Projects.
General
What does p.i.n.k. stand for? "p.i.n.k." is an acronym. But, its meaning is a company secret. The color pink, however, conveys the inherent intensity of our vodka. The pink glow, which radiates from the bottle, reflects both the essence of the product and its appeal.
What are the core values of p.i.n.k. vodka? Just like our consumers, p.i.n.k. vodka is versatile, fashionable, and extravagant. p.i.n.k. is sophisticated, sexy, and has a playfully naughty side. From investment bankers, to designers, to hip-hop artists, p.i.n.k. appeals to the individual with an appetite for quality and who enjoys living to the fullest.
Does p.i.n.k. vodka have a flavor? No. p.i.n.k. vodka is an ultra-premium, imported vodka from Holland infused with a flavorless blend of caffeine and guarana. In short, p.i.n.k. vodka is simply one of the best tasting ultra-premium, imported vodkas on the market.
Is p.i.n.k. vodka actually pink? No. p.i.n.k. vodka is colorless and flavorless.
What is p.i.n.k. vodka? p.i.n.k. vodka is the world's first 80 proof, ultra-premium, imported vodka from Holland, flawlessly infused with caffeine and guarana. p.i.n.k has no added sugar, color, or carbohydrates. For the first time, consumers can now enjoy an ultra-premium martini, while experiencing the benefits of caffeine and guarana.
Who created p.i.n.k. vodka? p.i.n.k. vodka was conceived by David Mandell, President and CEO of The p.i.n.k. Spirits Company. Working for over two years with one of the world's leading spirit development companies, The p.i.n.k. Spirits Company developed and perfected p.i.n.k. vodka's unique proprietary formula.
Why was p.i.n.k. vodka created? p.i.n.k. vodka was created to enable consumers to enjoy their favorite cocktails, while experiencing the benefits of caffeine and guarana. Because p.i.n.k. vodka is an 80 proof, ultra-premium unflavored vodka, it can be enjoyed on the rocks, in a martini, or mixed to make any vodka-based cocktail. For the first time, you can enjoy a p.i.n.k. bloody mary at brunch, a p.i.n.k. martini on the golf course, or one of many p.i.n.k. dessert cocktails, while experiencing the benefits of caffeine and guarana. p.i.n.k. vodka is also a perfect complement to your favorite energy drink.
Who is The p.i.n.k. Spirits Company? The p.i.n.k. Spirits Company is the leading producer of ultra-premium, imported, spirits infused with flavorless caffeine and guarana.
What is the mission and vision of The p.i.n.k. Spirits Company? Our mission is to offer a full line of ultra-premium, imported spirits infused with flavorless caffeine and guarana.
Our vision is to be the first company in the world to have all of our ultra-premium, imported caffeine and guarana infused spirits under a single brand. In doing so, we will create an entirely new category in the spirits market.
The Quality of Our Vodka
Where is p.i.n.k. vodka bottled? Our ultra-premium vodka is transported to the United States at 80 proof and is bottled at Florida Distillers, where our flavorless proprietary blend of caffeine and guarana is infused into the vodka. Nothing other than our proprietary formula is added to our exceptional vodka. We employ a rigid quality maintenance and protection program that ensures Florida Distillers follows our strict guidelines at all times during storage and production.
Where is p.i.n.k. vodka made? Our exceptionally smooth vodka is handcrafted in Holland. Our distillery is located in Zoetermeer, in the province of South Holland. Zoetermeer, which means "Sweet Lake," has a rich agricultural history that dates back to 900 AD.
What ingredients are used to make p.i.n.k. vodka? Our ultra-premium vodka is crafted from the highest quality ingredients. Made from 100% of the finest Dutch wheat and distilled five times, p.i.n.k vodka is exceptionally smooth and velvety. We use only the purest water from natural spring wells located in the countryside just outside of Zoetermeer, Holland.
How is p.i.n.k. vodka distilled? p.i.n.k. vodka is one of the most expensive imported vodkas to produce because we employ the highest quality methods. Our vodka is distilled five times, using the latest, most advanced, modern column distillation process, which eliminates impurities measured in microns. The result is an ultra-smooth, silky vodka.
Our Proprietary Formula
What makes p.i.n.k. vodka's proprietary formula unique? It took nearly two years to create a formula that would not compromise the integrity of our vodka. Working with one of the leading flavoring companies in the world, The p.i.n.k. Spirits Company developed a unique process to extract the all-natural functional components of the South American guarana berry, while removing its native dark color and tart flavor. The result is our flavorless proprietary blend of caffeine and guarana, which we seamlessly infuse into our ultra-premium Dutch vodka.
What is guarana? Guarana (pronounced gwa-ra-naa) is a berry grown in the northern region of Brazil and Venezuela. The guarana berry (also referred to as a bean when roasted) contains an all-natural herbal component called guaranine, which is similar to the caffeine found in coffee or tea and lasts longer in the bloodstream. The name 'guarana' is derived from the Brazilian Guarani Indian tribe that believes the guarana berry has magical properties.
Is guarana different from caffeine? Guarana contains an all-natural herbal stimulant called guaranine, which is similar to caffeine, but has been found to function differently in the body. Unlike caffeine, which results in a short-lived burst of intensity, guaranine is absorbed slowly and released over a longer period of time.
How much caffeine and guarana is in p.i.n.k. vodka? p.i.n.k. vodka contains both caffeine and guarana. Every 1 ounce to 1 1/2 ounces of p.i.n.k. vodka has the equivalent intensity of approximately 1/2 to 3/ cup of coffee or tea. p.i.n.k. vodka is designed to provide an enjoyable drinking experience for the consumer without being overpowering.
How is p.i.n.k. vodka different from an energy drink? Energy drinks typically are highly flavored, contain large amounts of sugar, carbohydrates, and preservatives, as well as high levels of other ingredients such as taurine, carnitine, and inositol.
p.i.n.k. vodka is an ultra-premium vodka that contains no added sugar, color, carbohydrates, or preservatives. p.i.n.k. vodka is purposely designed to provide just the right levels of caffeine and guarana to ensure an enjoyable experience for the consumer.
Is p.i.n.k. vodka's formula safe? Yes. Every 1 ounce to 1 1/2 ounces of p.i.n.k. vodka has the equivalent intensity of approximately 1/2 to 3/4 cup of coffee or tea. Furthermore, p.i.n.k. vodka is subjected to rigorous testing and is approved for production by the United States Government's Alcohol and Tobacco Tax and Trade Bureau ("TTB"). However, like all alcoholic beverages, p.i.n.k. vodka must be consumed responsibly.
If p.i.n.k. vodka has no flavor, why does the label say "vodka with caffeine and natural flavor"? Vodka is legally defined by the United States Government as a grain neutral spirit with no additives. If any ingredient is added to vodka - regardless of whether it has a taste or flavor - the government requires the product to carry a "flavored designation."
Does p.i.n.k. vodka's proprietary formula decrease intoxication? No. Our proprietary formula does not affect the alcohol content of our product. p.i.n.k. vodka is an 80 proof, ultra-premium, imported spirit and must be consumed responsibly.
Our Unique Packaging
What makes the p.i.n.k. vodka bottle unique? The p.i.n.k. vodka bottle is truly one-of-a-kind. Working in conjunction with one of the top design firms in the United States and the leading decoration companies in France, The p.i.n.k. Spirits Company developed a unique decoration process to create the signature "pink glow" of the 750 mL bottle. We achieved this effect by combining organic pink inks on a white frosted inorganic coating. This process is unique to the p.i.n.k. bottle and is yet another significant achievement for the company.
Has p.i.n.k. vodka won any awards for its packaging? The p.i.n.k. Spirits Company was awarded the 2006 American Graphic Design Award and the 2006 Beverage Dynamics Award for its cutting-edge bottle design. The p.i.n.k. Spirits Company was also recently awarded the 2007 American Corporate Identity Award for dynamic bottle design and also received an unprecedented eleven 2007 Beverage Dynamics awards for Advertising and Promotion.
Market/Demographic
Is there another product like p.i.n.k. vodka on the market? No. There is no other product like p.i.n.k. vodka in the world. Other spirits and spirit alternatives are highly flavored, contain additional ingredients, or are made with inferior vodkas. However, there are no other ultra-premium, imported 80 proof vodkas that contain flavorless caffeine and guarana.
Why is p.i.n.k. vodka more expensive than other vodkas? Every component of p.i.n.k. vodka from the alcohol, to the formula, to the packaging - is crafted with great care and attention to detail. p.i.n.k. vodka is not only ultra-premium and made from the finest ingredients, it also contains a unique proprietary formula that took over two years to perfect. Because we refuse to compromise on quality, p.i.n.k. vodka is justifiably expensive.
Who drinks p.i.n.k. vodka? p.i.n.k. vodka is enjoyed by the consumer who appreciates ultra-premium products. p.i.n.k. vodka not only appeals to a younger consumer who enjoys mixing energy drinks with vodka, but it also appeals to the baby-boomers who want to drink their favorite vodka-based cocktail while experiencing the benefits of caffeine and guarana.Because p.i.n.k. vodka is ultra-premium and unflavored, its appeal is as universal as its versatility.
Is p.i.n.k. vodka aimed at women? No. While p.i.n.k. vodka certainly appeals to women - as it does with many different market segments - it is not aimed at any single demographic. p.i.n.k. vodka's appeal is universal, and for this reason, it has been strongly embraced by consumers who enjoy ultra-premium products.
Sales
What is the best way to sell p.i.n.k. vodka to my customers? p.i.n.k. vodka is best sold as an ultra-premium imported vodka that provides the customer with a dramatically new experience - you can now enjoy your favorite vodka-based cocktail while experiencing the benefits of caffeine and guarana.
How does p.i.n.k. vodka make money for retailers? Because there is no other product in the world that enables the consumer to enjoy their favorite ultra-premium, imported vodka-based cocktail, while experiencing the benefits of caffeine and guarana, every cocktail made with p.i.n.k. vodka can be sold at a premium price.
Is product training and education important? Product training and education is critical to the successful sale of p.i.n.k. vodka. The bartender, the server, the retail store owner, and the customer must understand the unique properties of the product - most importantly, that it is ultra-premium, imported, colorless, contains no added color, sugar, or carbohydrates and will enable them to have their favorite cocktail while experiencing the benefits of caffeine and guarana. Once these are properly conveyed, most consumers are immediately drawn to p.i.n.k. vodka.
It is for this reason, The p.i.n.k. Spirits Company spends significant time and resources on bar staff trainings, retail store tastings (where allowed by law), promotions (where allowed by law), and educational materials.
What drinks can I make with p.i.n.k.? Because p.i.n.k. vodka is an 80 proof, ultra-premium, imported vodka, it can be used to create any vodka-based cocktail. p.i.n.k. vodka has become very popular as the featured cocktail for brunch menus. The p.i.n.k. Bloody Mary and the p.i.n.k. Screwdriver enable the consumer to enjoy their favorite brunch cocktail without getting tired in the middle of the afternoon. Similarly, the p.i.n.k. Martini has become a favorite at numerous country clubs as the drink of choice while breaking for lunch or out on the golf course. Furthermore, p.i.n.k. vodka dessert cocktail menu has been transforming the after-dinner experience by offering a delicious dessert cocktail that combines the benefits of all-natural caffeine and guarana.
The p.i.n.k. Spirits Company employs an expert mixologist, who has developed an array of delicious and beautiful cocktails. To learn more about our mixologist click here.
Can you mix p.i.n.k. with energy drinks? Absolutely. p.i.n.k. vodka is the perfect complement to your favorite energy drink. For those consumers who enjoy the combination of Red Bull
Will p.i.n.k. vodka come in other sizes? Yes. p.i.n.k. vodka is available in one liter and 750 mL sizes, with 375 mL and 50 mL sizes coming soon.
Will The p.i.n.k. Spirits Company produce spirits other than vodka? Yes. The p.i.n.k. Spirits Company is the leading producer of all unflavored, ultra-premium caffeine and guarana infused spirits. We have already completed p.i.n.k. tequila, rum, white whiskey, gin, and sake - all with our same proprietary caffeine and guarana formula. These spirits will be introduced in 2008.
